From an on-ice perspective, a hockey stick and puck rest against the boards of an empty arena, where a can of Dr Pepper Zero Sugar is placed.
A can of Dr Pepper Zero Sugar rests on a weight plate on the floor of a dark gym, with a heavily loaded barbell in the background.
In a dark gym setting, a can of Dr Pepper Zero Sugar sits on a wooden stool, illuminated by a single lightbulb, with red boxing gloves hanging next to a worn punching bag.
A can of Dr Pepper Zero Sugar rests in the deep snow at the base of a pair of skis, with a ski pole nearby, on a sunlit, snow-covered mountainside.
A can of Dr Pepper Zero Sugar and a tennis ball rest on the ground next to a tennis racket that is leaning against a white umpire's chair on a tennis court.
From a low angle, a can of Dr Pepper Zero Sugar sits in the mud of a dirt track while the rear wheel of a motocross bike sprays mud and debris past it.

Quiet Power

We explored an idea for a campaign called “Quiet Power” but it was a concept that was never published.

he whole campaign was based on one question: What does hard work look like when you’re done? The goal was to take pictures of that quiet, peaceful moment after all the action has stopped.

Each photo would show a single object from an activity, all by itself. And right next to it, a can of Dr Pepper Zero Sugar. The message was simple: a quiet win feels great with a smart, zero-sugar reward for living a healthy and passionate life.

ClientDr. Pepper Zero SugarServicesPhoto EditingYear2023

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