We explored an idea for a campaign called “Quiet Power” but it was a concept that was never published.
he whole campaign was based on one question: What does hard work look like when you’re done? The goal was to take pictures of that quiet, peaceful moment after all the action has stopped.
Each photo would show a single object from an activity, all by itself. And right next to it, a can of Dr Pepper Zero Sugar. The message was simple: a quiet win feels great with a smart, zero-sugar reward for living a healthy and passionate life.
ClientDr. Pepper Zero SugarServicesPhoto EditingYear2023
